*Frost: Cool Grapefruit Flavor.
Frost energy beverage is redesigned from the original Gatorade energy drink. I designed three different flavors, such as berry, grapefruit, and lime. The unique style of Frost demonstrates the icy and cool condition. It promoted the brand name as Frost and also the cooling fruit as the energy drink.
Mood Board
Research
This is a research on how I wanted my rebrand Gatorade what should be included and what should not be included.
Concept development
Three different concepts and designs.
This is another concept for rebranding Gatorade.
Concept Refinement
Three different flavors of Frost with the front label.
Three different flavors of Frost with the back label.
*Frost: Cool Berry Flavor.
*Frost: Cool Berry Flavor.
*Frost: Cool Lime Flavor.
