This is a rebrand project that you get to decide which company or client you wanted to be rebrand. Therefore, Forever Yogurt was my chosen client. I was employ advanced use of typographic skills; explore the development of culturally relevant messages and images, thus building longevity and viability in brand recognition. This project helps to develop a critical perspective about corporate identity and branding including examining the methodologies and history of identification, to gain understanding of branding, to develop and use objective criteria to create and evaluate a program of identification.
Phase 1 - Logo & Patterns Development
Phase 2 - Stationery
Phase 3 - Mockup
Outcome
a Close-up of the type
